What makes a florist memorable, and one that you trust and will go back to time and time again? Or one that you’d have full confidence in to create your dream wedding flowers.
Recently, we’ve been approached by a few review sites admiring our work and wanting to feature us on their platforms, then promptly sending information about their pricing plans rather than doing a review and assessment of our services!
And this has really got us thinking about what we as a florist are offering you...
Choosing a florist, then parting with your hard earned cash will very much depend on what you’re looking for and what you value, especially so with flowers being a luxury rather than an essential (open to debate!).
So things like ‘5 best rated’ or ‘best wedding florist 2024’ mean nothing without context. The answer to what is the best of anything, is most definitely for the customer to judge, but what influences your decision when it comes to choosing the best florist for you?
And with so many review sites out there with questionable review criteria, a lack of transparency over whether the businesses they choose actually pay to be featured and businesses themselves collecting 5 star reviews based on someone simply walking into the shop (rather than through their experience as a customer!) - it’s little wonder it’s hard to choose.
Here we share with you 10 things that may be on your good florist wish list and why we could just be the best choice for you!
- You want flowers of the highest quality.
We buy top quality flowers from reputable and passionate wholesalers and growers, both Dutch based and local. We buy from other small businesses who care and love what they do. So we know the provenance of everything we buy so we can be confident of the quality we pass onto you.
- You love pretty, natural flowers with an understated elegance.
Our style has always been a natural, British garden inspired look, that is heavily seasonally influenced, not fixed throughout the year. Understated elegance is impotent to us so that the flowers are the stars and not over the top packaging! All our bouquets and vase arrangements are bespoke and freshly made. Simply tell us the colours you’d like and any favourite flowers and we create something beautiful.
- You love attention to detail in the presentation, particularly when you’re buying flowers as a gift.
As well as our flowers being beautifully and creatively arranged, our packaging is minimal, sustainable and quietly luxurious. We use premium high quality materials: recycled premium glassware, well made reusable Kraft boxes, beautiful tissue paper, quality satin ribbon, beautiful gift cards printed on high quality British paper stock featuring specially commissioned botanical artwork, where messages are handwritten by you or our team. All these little details give the flowers that you give a special, subtle edge.
- You want your flowers to be memorable.
Our florists are experienced, highly skilled and well trained with a genuine love of the work they do, so they take great care to create beautiful arrangements with the best quality flowers and foliage. Every floral item is made by us, with flowers selected because they are interesting and we love to use them. And there are absolutely no pre-made, bought in bouquets, not even the small bunches and posies we have outside our shop.. We don’t have ‘set’ bouquets either, each is truly unique and made fresh to order.
- You want great, personalised customer service.
At Snapdragon, your shopping experience is of paramount importance to us and a warm welcome is assured in our beautiful shop in Bruntsfield. Our close knit team of flower lovers, who’ve been together for years, are always on hand with tailored advice, in inspiring surroundings, and an ever changing selection of stock. Our wonderful team is without doubt our superpower!
And if you shop online, we can guarantee an easy to use website that’s well laid out with an edited selection of lovely things. It’s a joy to browse around and not overwhelming in the least.
- Sustainability is important to you.
Working sustainably is very important to us too which is why we have introduced measures in our buying choices and changed our working practices to help look after the environment, our economy, and our livelihoods. Our sustainability policy, first published several years ago, is updated regularly and can be read here but it’s an ongoing process, and we’re committed to finding ways to improve along the way.
- You want reliable delivery.
We offer same day flower delivery in Edinburgh if you order before 11 am - perfect for last minute gifts or when you suddenly realise you’ve forgotten a birthday or important anniversary- and of course named day delivery. All our deliveries are made by a trusted local courier partner that we’ve worked with for the last 8 years. Delivery is their core business so it’s efficient, sustainable, personal and always reliable.
- You’d love the option of more than just flowers sometimes
A beautiful scented candle, an inspiring book, delicious chocolate, a wonderful handmade ceramic piece, a pretty floral notebook… We have a range of botanically inspired homewares, gifts and stationery which means we’re so much more than just a flower shop. Everything in our store is personally chosen and loved by us with a simple, elegant and natural aesthetic. They’re items that we have in our own homes and give as gifts ourselves.
- Opinions and feedback from existing customers is useful to you.
Our reviews are genuine and not collected through payment or freebie incentives. They are paying customers and wedding clients who have something to say about us and our work and they can be relied upon as genuine and honest.
- You want you to buy with absolute confidence
We take great care and pride in our work, particularly in terms of the creativity, the quality and the freshness of our designs and we want you to be completely happy with your purchase. For this reason we offer a No Quibble Guarantee, so that you can be 100% confident choosing Snapdragon as your florist.
And what can be better than that?!
To browse through our collections online head to our homepage here. Or better still, please pop into our flower shop in the Bruntsfield area of Edinburgh, it’s such a wonderful place to spend time and is full of great independent shops, cafes and restaurants.
And if you have any comments or suggestions on this post, please do get in touch via our contact form here.
